Bob here. Over the past couple years, I’ve tried a lot of different marketing techniques. E-mail, postcards, social media, mailing lists, blitz contains, smoke signals, phone campaigns and more.
Some things work. A lot of other things, not so much. But I do think that we’ve developed a pretty good program that’s working for us. It’s relatively low-cost, relatively measurable, and seems to generate an appropriate amount of business for us. It’s a combination of blogs, email, FaceBook, LinkedIn, mail, phone, YouTube and shoe leather.
In discussions I’ve had with other business owners, both in and out of the IT business, there’s always been a keen interest in just how we do this. And, as you can see from this YouTube video (recorded from an online meeting I gave to about 75 similarly positioned IT firms back in June), I’m always willing to share our methods and madness.
And it recently occurred to me that some non-IT folks might want to hear what we do.
So here’s my offer. If you’d be interested in hearing what we at Simplex-IT do for our marketing programs, drop me a line. If enough people are interested on this, I’ll put together an informal get-together where I’ll review our programs, and have some open discussion on what works and what doesn’t in this fun economic time. Obviously, no cost or anything.
What are we selling? Nothing. But I’ve had enough conversations with folks to know that this is a tough topic. And I thought it might be worthwhile to hear from someone who’s not selling something.
So, if you’re interested, e-mail me at Bob@Simplex-IT.com, and let me know! Operators are… Well, actually we don’t have any operators. But if we did, rest assured they’d be standing by.
Comments
Leave a comment Trackback