Don't PanicBob here. In Douglas Adams’ classic book “Hitchhikers Guide to the Galaxy,” Earth-born hero Arthur Dent learns that his friend Ford Prefect was going to update the Guide’s entry from “harmless” to “mostly harmless.” Considering the Earth had been recently destroyed in order to make a Pan-Dimensional bypass (What? You didn’t know??), the point seemed rather moot.

Only a slight change, but significant by a certain perspective.

Something similar recently happened, up on the web. CRN recently pointed out that Apple, long known for not worrying about viruses and the like, has toned down its superiority claims against the PC. Their web site as recent as June 9th said:

“It doesn’t get PC Viruses”


“It’s built to be safe”

Those two sentences, to me, represent a huge swing in terms of presentation to the audience. In the first you’ve got a “cross this concern off your list,” whereas the second statement is “We’re going to try really hard to protect you.”

Welcome to our world, Apple. The good news is, your market penetration of IOS devices is remarkable (as is your stock price). The bad news is that is seems that the bad guys are finally noticing you.

The CRN article is actually pretty good, so if you’re interested in details and theories as to why Apple’s shift, I strongly suggest you check it out.

As to “Hitchhikers Guide to the Galaxy,” I strongly suggest you read the book. Listen to the original radio show. Watch the BBC series.

The movie? Not so much.