Browsing Posts tagged Marketing

This year’s presentation from Simplex-IT on Social Media features Amanda Kleinhenz from Akhia Public Relation and Marketing Communications, experts at successfully delivering corporate messaging through innovative idea generation.

Facilitated and assisted by our very own Bob Coppedge, Amanda discusses how to align your organization’s Social Media strategy with business goals, key audiences, SEO (Search Engine Optimization), Mobile and Digital Strategies. If your company uses, or is thinking about using Social Media, this is one presentation you won’t want to miss!

So click on the link below, get some popcorn, put your feet up and enjoy the show! Have any questions? Contact our presenters directly at Akhia – 330.463.5650 – or Simplex-IT – 234.380.1277. We look forward to hearing from you!

Bob here.  Over the past couple years, I’ve tried a lot of different marketing techniques. E-mail, postcards, social media, mailing lists, blitz contains, smoke signals, phone campaigns and more.

Some things work. A lot of other things, not so much. But I do think that we’ve developed a pretty good program that’s working for us. It’s relatively low-cost, relatively measurable, and seems to generate an appropriate amount of business for us.  It’s a combination of blogs, email, FaceBook, LinkedIn, mail, phone, YouTube and shoe leather.

In discussions I’ve had with other business owners, both in and out of the IT business, there’s always been a keen interest in just how we do this. And, as you can see from this YouTube video (recorded from an online meeting I gave to about 75 similarly positioned IT firms back in June), I’m always willing to share our methods and madness.

And it recently occurred to me that some non-IT folks might want to hear what we do.

So here’s my offer. If you’d be interested in hearing what we at Simplex-IT do for our marketing programs, drop me a line. If enough people are interested on this, I’ll put together an informal get-together where I’ll review our programs, and have some open discussion on what works and what doesn’t in this fun economic time.  Obviously, no cost or anything.

What are we selling? Nothing. But I’ve had enough conversations with folks to know that this is a tough topic. And I thought it might be worthwhile to hear from someone who’s not selling something.

So, if you’re interested, e-mail me at Bob@Simplex-IT.com, and let me know! Operators are… Well, actually we don’t have any operators. But if we did, rest assured they’d be standing by.

Bob here. 

A pretty cool thing happened this week. As many as you know, Simplex-IT has long been doing a lot of marketing. eNewsletters, postcards, Lunchinars, blog entries… The list goes on.

In fact, I have found that we’re actually pretty much ahead of the curve in terms of our marketing efforts versus other similarly sized IT companies throughout the world. Now, that doesn’t mean that we’re the best or that our stuff don’t smell. Just that in this one category we seem to do pretty darn good.

This really came to light this week. We participate in an online community that is specifically made up of companies who do what we do, namely, provide IT support to small-medium companies. And recently another company asked the community about marketing programs, what to do, what works and all that fun stuff. I offered (without really thinking about it, honestly) that if anyone was interested in what we do I’d be happy to do it online event and go over some of our programs.

Really didn’t think this one through… Within less than 24 hours I had over 50 people asking to attend the event should we actually come through with.

This past Thursday (the 12th, I believe) we went ahead and had the event through Microsoft’s Live Meeting program. For 90 min. we talked about Simplex-IT’s marketing program, what’s work, and what I’ve learned over the past 3+ years in “da Biz”. We had over 50 attendees, and the feedback was great.

What we talked about was as much philosophy of marketing as it was specific programs and content. And keep in mind we weren’t selling anything to anyone. This was a meeting of peers. Nor were we competing with anyone. I don’t know offhand if any of the attendees were from Northeast Ohio, but it wasn’t an issue.

If you’ve never spoken to a group of outsiders about some of your internal processes, I suggest you consider it (unless the outsiders are a bunch of strangers in an elevator… there could be some drawbacks on that strategy). It forces you to actually sit down and take a look at what you do without self-delusion and without trying to turn it into a new sales pitch.

For example, I was able to for the first time really focus on what our take away goals are for our various marketing methods. Also I developed a chart which really showed how all of the disparate marketing methods interact with each other on monthly basis.

And it was all about strategy. We did not discuss specifics (“I’ll show you my postcard if you show me yours”), but overall goals, objectives, and methodologies it seemed to work for us anyway.

It’s a competitive world out there. I get it. As business owners, we have to maintain that edge that sets us apart from other organizations offering similar services. There are some folks who will be extremely reticent about sharing what they’ve learned with their blood, sweat, and tears. I understand that.

That said, I also strongly believe that our customers want to deal with companies that share. If they feel that during every conversation we have with them we’re holding back with some kind of mental calculation as to whether were getting the right amount of money for the value, I think they’re much more likely to consider alternatives the next time somebody comes around with it cheaper/better/sexier solution.

And there’s something cool about just sharing what you know and getting the same in return. It was actually a lot of fun talking with my peers and seeing (or deluding myself into seeing, not sure there’s a difference) that there getting value out of what I’m sharing.

And to be sure, I get value out of the same group. There’ve been several instances where we’ve had an issue on a situation that we’ve not before encountered. And this collective group of IT professionals has always been there to support us. It’s kind of cool that we were able to do the same.