Browsing Posts tagged social media

This year’s presentation from Simplex-IT on Social Media features Amanda Kleinhenz from Akhia Public Relation and Marketing Communications, experts at successfully delivering corporate messaging through innovative idea generation.

Facilitated and assisted by our very own Bob Coppedge, Amanda discusses how to align your organization’s Social Media strategy with business goals, key audiences, SEO (Search Engine Optimization), Mobile and Digital Strategies. If your company uses, or is thinking about using Social Media, this is one presentation you won’t want to miss!

So click on the link below, get some popcorn, put your feet up and enjoy the show! Have any questions? Contact our presenters directly at Akhia – 330.463.5650 – or Simplex-IT – 234.380.1277. We look forward to hearing from you!

Unless you just crawled out from under a rock you are undoubtedly familiar with Social Media. Chances are you are already engaged with at least some of the major ones – Facebook, LinkedIn and Twitter, just to name a few. But are you maximizing your investment in Social Media by fully integrating it with your traditional marketing? Learn the answer at Simplex-IT’s next free Lunchinar!

In today’s fast paced, media-filled world it’s imperative that we take every opportunity to capture our clients’ attention and interact with them in ways that constantly reinforce our marketing message. No one knows this better than our co-presenter, Amanda Kleinhenz, Social Media Strategist with Akhia Public Relations and Marketing Communications. In business since 1996 with marketing campaigns whose responses regularly number in the millions, Akhia has their finger firmly on the pulse of both Social Media and traditional marketing. This will be an invaluable presentation for anyone wanting to maximize the effectiveness of their messaging!

As always, there will be plenty of time for questions.

Simplex-IT’s popular monthly Lunchinars are always free, open to all and focused on sharing information. And, as a bonus, we will be awarding a door prize of Microsoft Office 2013 and Windows 8 to two lucky attendees. Free food AND free software – how awesome is that?

Where:                Hattie’s Café, 164 N. Main Street, Hudson

When:                  July 17, 2013, from 11:30am-1:00pm

 

Seating is limited! To reserve yours, call 234.380.1277, email John@Simplex-IT.com, call 234.380.1277 or go to http://www.eventbrite.com/event/7230232821# . Come join the fun!­­­

Extra! Extra! Extra!

We will once again be webcasting this LIVE event using Microsoft Lync. It’s free and it’s easy. If you can’t make the lunchinar in person but would like to listen in from the comfort and convenience of your office, contact us at the above numbers and we’ll send the details on how you can connect.

Simplex-IT’s July 2012 Lunchinar is now available for viewing on our YouTube channel. For your convenience, by clicking the thumbnail below you can view it directly in this blog entry.

This was an open panel discussion featuring our own Bob Coppedge, Heather Taylor from the Greater Akron Chamber and Mike Sheehan, Life Insurance professional and Social Media advocate.

Always a hot topic, “Social Media: What Now?” not only drew a large crowd (we almost exceeded the legal limit for our meeting room at Hattie’s Café) it also elicited strong participation from the attendees. Looking beyond the basics of should I or shouldn’t I be involved in Social Media the discussion assumed people and businesses in attendance were already involved, at least to some degree. The question instead was, quite simply, what do we do now?

Topics that were discussed including reviewing your Social Media goals, focusing on your prospect and not on you, finding the value in Social Media, measuring your results and lastly, the new Social Media options. These included Google+, Pinterest, FourSquare, and others.

During the presentation mention was made of a local group, Akron Bloggers Community that meets the last Thursday of the month from 9:30AM to 11:00AM at Mocha Joe’s in Stow. It’s an open group and anyone can attend. Check them out! You can access their LinkedIn page by clicking here.

Enjoy the presentation!

So you can’t physically make it to our next Lunchinar? No worries! Our next Lunchinar, “Social Media:Now What?”, is going to be streaming live online! We’ll be using Microsoft Lync to connect you to us live while the discussion and action is happening!

What do you need? Internet connection and computer speakers.

Cost? Free!

If you can’t come to Hattie’s Café (164 N. Main Street, Hudson) to interact with us, eat free food, and exchange great information, then being connected to us for free, is the next best thing.

When: Wednesday, July 18, 2012 from 11:30am-1:00pm

Where: Your computer or media device

If  interested in connecting with us for this exciting Social Media-what’s next lunchinar, email John@Simplex-IT.com or call 234.380.1277 by July 17th. Come join the fun!

Ok, you’ve stuck your foot in the Social Media swimming pool to test the water – you’re on Facebook, LinkedIn, maybe even Twitter. Now what? Is that too much? Not enough? What’s your next step? How do you decide?

At this month’s free Simplex-IT Lunchinar, Bob Coppedge is hosting a roundtable discussion that will examine the next steps, challenges and potential for Social Media as it relates to the Small to Medium Organization. Joining us will be local Social Media advocates and gurus Mike Sheehan and Heather Taylor. Together they will interact with Bob and the audience to discuss the latest trends and Social Media portals like Google+, Pinterest, FourSquare, etc. and debate the most effective strategies for your efforts. iI you want to explore how to get the greatest return on your Social Media investment, this is a Must Attend Event.

Simplex-IT’s monthly Lunchinars are always free, open to all and focused on sharing information. Join us!

Where: Hattie’s Café, 164 N. Main Street, Hudson
When: Wednesday, July 18, 2012 from 11:30am-1:00pm

As a bonus, we will be awarding door prizes of Windows 7 and Office 2010 to two lucky attendees. Free food AND free software – how awesome is that!

We remind you, though, seating is limited. To reserve yours, email John@Simplex-IT.com or call 234.380.1277. Come join the fun!

Simplex-IT was pleased to host Tim Dimoff, nationally recognized security expert and President of SACS Consulting (http://www.sacsconsulting.com), who gave the 30+ attendees his views on what to look out for with Social Media in the workplace. Several real-world scenarios were presented and discussed, highlighting the importance of having and enforcing a clear written policy regarding employees’ use of Social Media.

Tim’s presentation was centered on the fact that while Social Media is the fastest growing segment of business e-marketing, unrestricted employee access to these tools has a great deal of negative potential. These include:

- Lost Productivity

- Corporate Security Breaches

- Potentially HIGH legal costs and much more!

The inevitable conclusion of Mr. Dimoff’s presentation was every business should be using social media and EVERY business must learn to regulate it. At Simplex-IT, we concur!

Founder and President of SACS Consulting & Investigative Services, Inc. Tim is considered one of the nation’s leading authorities in high-risk workplace and human resource issues, security, vulnerability assessments and crime (see www.TimothyDimoff.com for Mr. Dimoff’s full bio). Simplex-IT is pleased to announce that Tim will be our guest speaker at our next Lunchinar on the topic of Social Networks: Policies, Procedures and Pitfalls this coming Wednesday, September 21, 2011 from 11:30am-1:00pm at Hattie’s Café, 164 N. Main Street in Hudson.

The explosive growth of online social networks has altered the way people communicate, share ideas, and disseminate information, but with it comes certain risks. The lines between professional and private lives continue to blur, and while these communication tools create great opportunities, they also create ethical dilemmas and challenges for businesses.

Every company needs to examine the risks this new medium brings to their business and what they can do to protect their company, their employees and their customers. This presentation covers the fundamental elements needed to establish good decision making, policies and protocols to protect the business and mitigate the risks.

Join Simplex-IT and Tim Dimoff for a stimulating discussion of importance to every business while you enjoy a free lunch and great networking. Seats are limited so please RSVP to John@Simplex-IT.com or call 234.380.1277. You won’t want to miss this highly informative presentation!

The response to our Social Media Strategy Lunchinar has been fantastic and we are very happy to announce that the entire presentation has been captured and posted on Simplex-IT’s YouTube channel. For your convenience we are also embedding all 4 parts right here on this blog entry.

To view a clip simply click on the thumbnail and it should begin playing. We hope you enjoy these and remind you we always welcome your comments.

Social Media Strategy for Your Small-Medium Business – 1 of 4. Topics include: Introductions, Why Create a Strategy?, What’s a Pod Camp?

Social Media Strategy for Your Small-Medium Business – 2 of 4. Topics include: Social Media Strategy for Your Small-Medium Business – 2 of 4. Topics include: What’s the First Step?, Branding, Testimonials, B2B vs. B2C, LinkedIn

Social Media Strategy for Your Small-Medium Business – 3 of 4. Topics include: Push vs. Pull, To Link or Not To Link, Repurposing Content, Building Relationships

Social Media Strategy for Your Small-Medium Business – 4 of 4. Topics include: Google Local & Google Places, Following Social Media, Google Alerts, Twitter, Steps to Your Strategy, Call to Action

Simplex-IT’s June 2011 Lunchinar on “Social Media Strategy for Your Small-Medium Business” was a Standing Room Only success! Nearly 40 attendees enjoyed over an hour of stimulating conversation on how to best utilize the most revolutionary marketing tools ever – Social Media!

The event featured three business leaders and social media experts – Chris Brown, Deborah Chaddock Brown and Norma Rist – in a panel discussion chaired by Simplex-IT’s own Bob Coppedge, punctuated with frequent questions from the attendees. Which social media is the best – Facebook, LinkedIn, Twitter? Not as much a How To as a session geared toward helping the various business owners gain insight on developing the best strategy for their particular marketing niche.

Simplex-IT's June 2011 Lunchinar

"Social Media Strategy for Your Small-Medium Business" event at Hattie's Cafe

Simplex-IT hosts regular monthly Lunchinars featuring a range of topics of interest to the small-medium business owner. Our goal is to help you find ways to integrate the latest in information technology into your daily processes to help you be more successful in what you do. Watch the Simplex-IT blog to find out what’s being offered in the coming months and join us. We’d love to add you to our growing family of fans!

It’s been almost a year since Simplex-IT first presented this topic and it remains today one of our most highly attended events. This year, we’re happy to announce that our panel of experts has agreed to return and share their collective wisdom to help you effectively promote your small-medium business through the various social media like LinkedIn, Facebook and Twitter.

Chris Brown is the owner of a full service marketing consulting firm, Marketing Resources and Results, for business professionals who want to improve their marketing strategies, tactics and results. Marketing Resources & Results, Inc. helps companies with their marketing needs, offering marketing consulting and marketing tools to get the job done. Since 1998 she has specialized in customized marketing programs that work.

 She also writes her own blog on the subject, Branding & Marketing, that is chock full of good marketing tips and tricks.

Deborah Chaddock Brown opened AllWrite Ink in 2005 and helps businesses build credibility, community and customer relationships with social media and by writing WORDS PEOPLE READ® for websites, newsletters, and employee communications.  Deborah is also an accomplished speaker and the author of two books:  It’s a Party:  Planning a Successful Retail Sales Event and Back to Basics: 30 Tips to Market Your Small Business and Establish Your Expert Status in the Industry.

Deborah also serves as the editor of Make or Break Moments, a customer relationship blog and Ohio Web Writer, a blog dedicated to sharing tips and trends in online communication.

Norma Rist is president of Norma J. Rist CEO Consulting, Inc., a company that provides strategic growth and profitability solutions. She has over 20 years of experience in marketing, operations and financial management. Her management experience includes positions as controller for a $200-million division of a public corporation and vice president and general manager for a $40-million manufacturing and wholesale company, Pepsi-Cola Bottlers of Akron, Inc. Norma is the author of Small Business Savvy (Adams, 2001).

As a consultant and business coach, Norma works with business owners to analyze financial information, improve operational effectiveness, and assess new opportunities. She has assisted hundreds of entrepreneurs in growing their businesses and improving profitability.

Having seen the reaction of the attendees from last year’s event I can assure you that the time you spend with these three veteran business leaders will leave you wanting more. But seating will definitely be limited so you would be wise to get your RSVP in early.

Join us on June 15, 2011 from 11:30am-1:00pm at Hattie’s Café, 164 N. Main St. in Hudson.

Call John at 234.380.1277 or email John@Simplex-IT.com to reserve your seat TODAY!